Persistence: An undervalued commodity in netWORKing

Becoming a true netWORKER takes time and persistence.  It means doing what others can't or are unwilling to do and doing them on a consistent basis.  I recommend setting a goal of 2 networking events per week. What you need to be doing at these events is another article, but just attending is a start.  Beginning to get to know people is a start.

Networking is not a short-term cure for your business.  Networking is a long-term tool for having the right connections.  Every business and every business professional is constantly solving problems.  It  Knowing the right person can save you thousands of dollars and/or make you thousands of dollars.  The key element is not just knowing the right people, but being friendly with the right people (not necessarily friends). 

People like to do business with those they know, like and trust.  They also like to do favors for the same people.  What's the quickest way to gain trust and favorability-  passs them business, help them solve a problem or help them save money.  People like to help those who have helped them.  So get out there and meet people every week and then help people in their business pursuits every week.