Niche Market Referrals

It is exceedingly more efficient to fish from a stocked pond.  If you place a large number of fish in a small area, you're going to get bites.  This is why developing a niche market will help you get more referrals. 

By understanding the business and needs of a specific industry you can put your self in the best position to help clients fulfill their needs.  It is also easier to ask for and receive referrals when you have a target audience.  If I am your CPA and ask you for referrals of other businesses owners you know...you might pass me some business.  If I ask for businesses who do what you do or work with companies like yours...I will most certainly get at least a few referrals.

Having a target makes scoring much easier.  If I don't know what I am trying to get, how will I get it?  And how will you help me get it?  Set a mark and get after it.

Take care and good referral hunting,

Shayne Webber, Ph.D.